Explore trends in global streaming video content, including a 9.7% increase in SVOD content in Q3 2025.
By tapping into the visibility that contextual signals provide, brands can find the scale they’re looking for in CTV.
This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.
The MCP Server connects LLMs with Gracenote’s knowledge base, ensuring that search and discovery experiences are accurate, recent and complete.
Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
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