
Explore trends in global streaming video content, including how sports now accounts for 5% of overall SVOD programming.

TV broadcasts of the 2026 World Cup will be fragmentation free in the U.S.—an attribute that may change with future tournaments.
The centralized broadcast experience of the 2026 World Cup will be fragmentation free for U.S. sports fans—an attribute that may change with future tournaments.
Learn why CTV spending is growing, yet remains overshadowed by investments earmarked for traditional TV.
Sports distribution across global SVOD providers now eclipses 38.5k programs.
GenAI has the power to connect people with the content they’re looking for, but trust is a considerable hurdle.
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