Is ‘Die Hard’ a Christmas movie? The metadata behind the 1988 Bruce Willis-led movie helps answer this popular annual debate.
With sports rights fragmenting, publishers and platforms can ease fans’ frustrations with data.
Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.
Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.
This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.
With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.
By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.
While unique from previous Emmy winners in the drama category, Shogun has many similarities with titles like Succession, Game of Thrones and Breaking Bad.
Contextual ads are a great way to meet audiences where they are.
With an overabundance of TV content available, viewer engagement will become increasingly dependent on personalized experiences.
Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.
In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.
