Advanced Discovery overview
In today’s dynamic video landscape, audiences are often overwhelmed and frustrated with the abundance of choice for movies, TV shows and sports content. For TV and video services, it’s essential to create captivating user experiences by incorporating personalized content recommendations and search functionalities. These features empower audiences to effortlessly discover and engage with the content they love. With Gracenote Advanced Discovery products, providers can curate unique viewer experiences and present relevant content tailored to individual tastes and preferences for increased viewing times and audience tune-in.
Gracenote provides global and local content solutions in key regions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.
Advanced Discovery benefits
Increase viewing time
Keep viewers engaged by surfacing relevant new, niche and popular content based on personalized taste profiles and behaviors.
Drive audience tune-in
Enhance audience engagement with a personalized image carousel, featuring custom imagery that highlights favorite actors, genres, moods as well as interesting facts and content comparisons developed through machine-learning and human expertise.
Reduce customer churn
Create personalized viewer experiences with targeted content carousels and recommendations for programming based on specific descriptive keywords.
Advanced Discovery features
- Video Descriptors delve deep into the story, context and tone of TV shows and movies (e.g., “heists gone wrong,” “madcap,” and “time travelers”)
- Data correlations relate programs to one another across a wide range of Video Descriptor attributes such as mood, theme, scenario, setting, subject and more
- Personalized Imagery comprises sets of differentiated program images that convey different compelling aspects of a program, curated leveraging Video Descriptors and starring cast
- Video Popularity Score pinpoints the most recognizable TV shows and movies based on viewership and awareness signals
- Watch Prompts offers concise snippets, developed leveraging AI and human editorial expertise, that highlight interesting facts related to a TV program or movie including award wins, critic reviews, talent call-outs and more
Related products
Video Data
Streaming and Linear Availability
Sports Data
Unlock the power of personalized content discovery
Testimonials
Here’s what our customers have to say
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.
Bei Li
Senior Manager CMS & Metadata Product Development
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.
Philippe Guelton
PresidentInsights
Gracenote MCP Server white paper
The MCP Server connects LLMs with Gracenote’s knowledge base, ensuring that search and discovery experiences are accurate, recent and complete.
Trading places: SVOD services and FAST channels are swapping strategies as CTV usage grows
Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.
Metadata: The missing link in CTV advertising transparency
Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.