The way people search for information is changing, and that has the potential to help people navigate an increasingly fragmented TV landscape. Without the right data, however, artificial intelligence (AI) will simply reinforce existing perceptions: It can’t be trusted.
Now that AI is incorporated into many other tools people use to search for information, usage and adoption are rising rapidly. Negative consumer perceptions, however, are a major barrier to the adoption of AI as a stand-alone source of reliable information, especially in specialized industries.
75% of people verify the results that AI provides because they don’t trust them
-2026 Gracenote generative AI usage survey
Across the disparate entertainment landscape, AI has the potential to dramatically improve the content discovery process, especially for the 22% Americans who report abandoning their TVs when they can’t find something to watch. Consumers do see the potential of AI, but they universally agree that improved results are critical in improving perceptions and trust.
The universal skepticism about AI highlights how important it is to connect LLMs to real-world, verified data to build trust and deliver on the potential of next-gen entertainment experiences.
Plot holes in AI
Without proper grounding, large language models aren’t able to deliver accurate search and discovery results for TV viewers.
Sports content on global SVOD services will soon rival movie catalogs
Sports distribution across global SVOD providers now eclipses 38.5k programs.
Hallucinations: What’s the risk?
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.