For entertainment lovers, the expanding wealth of media choice now permeates every screen we own, except the ones in our cars.
From keeping tabs on news to listening to personalized playlists to watching live TV while parked, our in-car media engagement has broadened well beyond what’s available on traditional radio. That engagement, however, remains largely tethered to our phones.
90% of cars will have built-in connectivity by 2030
-McKinsey & Co.
In-car connectivity aside, harnessing everything the internet has to offer—and corralling it neatly for easy consumption—presents a very challenging task for automakers.
Drivers prefer the in-dash experience, however, which presents a compelling opportunity for automakers that leverage audio, sports and video entertainment data to provide the personalized audio experiences that consumers desire.
Why your LLM thinks “The Madison” is in Wisconsin
LLMs will play a key role in content discovery, but successful AI strategies won’t be built with bigger models.
Can AI find the right TV episode? Not reliably.
Without proper grounding, LLM responses about TV episodes will usually be incorrect.
Why ungrounded large language models can’t fix content discovery
LLMs have the power to alleviate growing frustrations about content discovery—but not if they deliver bad results.