For entertainment lovers, the expanding wealth of media choice now permeates every screen we own, except the ones in our cars.
From keeping tabs on news to listening to personalized playlists to watching live TV while parked, our in-car media engagement has broadened well beyond what’s available on traditional radio. That engagement, however, remains largely tethered to our phones.
90% of cars will have built-in connectivity by 2030
-McKinsey & Co.
In-car connectivity aside, harnessing everything the internet has to offer—and corralling it neatly for easy consumption—presents a very challenging task for automakers.
Drivers prefer the in-dash experience, however, which presents a compelling opportunity for automakers that leverage audio, sports and video entertainment data to provide the personalized audio experiences that consumers desire.
For next-gen entertainment experiences, LLMs are only as good as the data they can access
In order for enterprise LLMs to provide the next-gen content experiences they have the ability to, access to trusted, industry-specific data is paramount.
AI can improve content discovery, but not if people don’t trust it
GenAI has the power to connect people with the content they’re looking for, but trust is a considerable hurdle.
TV search and discovery in the AI era
The way people search for information is changing, but without the right data, AI will simply confirm that it can’t be trusted.