2023 State of Play

Data-driven personalization: The future of streaming content discovery

To counteract the rise of overwhelming media choice, personalized viewing experiences present an enduring solution.

Download Report

255 of 255 Character(s) left
Please have someone contact me from Gracenote

By sharing your contact information with us, you acknowledge that you have read our Privacy Statement and that you consent to receiving communications about Gracenote's business, products/services, and events that may be of interest to you. However, if you ever change your mind, you can unsubscribe from our communications by following the instructions within the email that you receive from us.

Thank you for reaching out! Your form has been submitted successfully. We appreciate your interest and will get back to you shortly.

In the meantime, you can download the file by clicking the button below.

Download

Behind the rise of streaming

Audiences are so overwhelmed by content options that many give up on watching altogether.
This highlights an increasing need for personalization and fulfilling content discovery journeys.

Since 2020, the amount of content available to TV viewers has grown by more than 1.1 million individual programs¹.

Overwhelmed by choice: 20% say they don’t know what to watch beforehand and couldn’t find something to watch – so they did something else instead².

Gracenote Video Data has 1,434 FAST channels in its database, 1,050+ of them available in the U.S.³

1 Gracenote Global Video Data; 1.6 million unique titles available February 2020; 2.7 million available in June 2023.
2 Source: Nielsen Streaming Content Consumer Survey, June 2023.
3 Source: Gracenote video data, June 2023.

Download the insights

Download Report

255자 중 255자 남음
다음 연락처로 연락해 주세요. Gracenote

연락처 정보를 Gracenote에 공유함으로써 귀하는 당사의개인정보처리방침을 읽었으며 귀하가 관심을 가질 만한 Gracenote의 비즈니스, 제품/서비스 및 이벤트 관련 정보 수신에 동의하셨습니다. 혹시 마음이 바뀐다면 Gracenote로부터 받은 이메일에 포함된 지침에 따라 정보 수신을 거부할 수 있습니다.