In today’s fragmented media landscape, allocating funds to diverse-owned media is just one part of a comprehensive strategy to increase diverse spending.
In a marketplace increasingly populated with diverse creators, writers, directors and talent, inclusive strategies involve investment in diverse-owned media and in content that authentically represents diverse perspectives and characters. This report highlights opportunities to approach diverse spending in the U.S. more holistically, allowing advertisers to enhance reach and impact while connecting more meaningfully with a broader audience.
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FAST audiences have 26.6% more news programs and 37.5% more sports programs to choose from than they did a year ago.
Learn why CTV spending is growing, yet remains overshadowed by investments earmarked for traditional TV.
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.
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