2023 State of Play

Data-driven personalization: The future of streaming content discovery

To counteract the rise of overwhelming media choice, personalized viewing experiences present an enduring solution.

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Behind the rise of streaming

Audiences are so overwhelmed by content options that many give up on watching altogether.
This highlights an increasing need for personalization and fulfilling content discovery journeys.

Since 2020, the amount of content available to TV viewers has grown by more than 1.1 million individual programs¹.

Overwhelmed by choice: 20% say they don’t know what to watch beforehand and couldn’t find something to watch – so they did something else instead².

Gracenote Video Data has 1,434 FAST channels in its database, 1,050+ of them available in the U.S.³

1 Gracenote Global Video Data; 1.6 million unique titles available February 2020; 2.7 million available in June 2023.
2 Source: Nielsen Streaming Content Consumer Survey, June 2023.
3 Source: Gracenote video data, June 2023.

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